Goodnature
In 2018, good sorts Goodnature redesigned their website and packaging to better connect with people around New Zealand and the world - everyone from government departments and conservation groups to backyard trappers like me. Step 1 involved simplifying Goodnature’s key words and messages. Step 2 involved creating a tone of voice that reflected their inspiring values. Step 3 involved writing and editing all kinds of copy, content and opinion articles. It was a privilege to help them tell their story in print and online.
Check out how they’re doing things differently at www.goodnature.co.nz
“We wanted to work with someone as excited as we are about our mission. Someone who could turn our technical talk into Plain English. And someone who could tell our story in a simple, personal and fun way. In Sarah we found all three.”
— Robbie van Dam, co-founder
Photo © Goodnature